Summary
Duration: January – May 2020
Team: Kelly Espinoza, Jeremy Rubinstein, Cody Camarasana
Design Process
SWOT Analysis, Questionnaire, Focus Group, Sitemap, Wireframes, Mid-Hi Fidelity Prototypes, User Testing
Tools
Adobe XD, Adobe Illustrator, Photoshop
Overview
This case study is a website redesign concept for a non-profit organization. We were tasked to choose a specific topic that we wanted to make a difference in and we had the opportunity to collaborate with an organization.
Challenges
We were challenged by the organization to improve their current website and to create an educational resource page. This page would inform users on ways to mitigate stormwater runoff along with tips on how to be more environmentally friendly.
Primary Research
SWOT Analysis
Analyzed strengths, weaknesses, opportunities and threats.
Questionnaire
1 survey
20 responses
Focus Group
3 participants
1h 15min total
Analyzing Org.
SWOT Analysis
Questionnaire
User Research
Questionnaire
The purpose of the questionnaire was to gain user’s insight on the current website. Our group created a total of 26 Likert statements, where majority of participants were recurring website users aged 50 to 70 years old.
Reflects Data From Questionnaire
Focus Group
User Research
Focus Group
The purpose of the focus group was to gain first-time users insight on the current website’s navigation, design layout, among their overall experience. One goal we had in mind was to expand the organizations target audience, therefore we interviewed the younger demographic.
Notable Quotes From Focus Group
Reflects Data From Focus Group
Mobile View
Before The Redesign
Wireframes
Our Redesign Vision
Prototypes
Redesigned Website
Prototypes • Mobile View
Redesigned Website
Before The Redesign • Desktop View
Wireframes
Our Redesign Vision
Prototypes • Desktop View
Redesigned Website
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